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Biggest Benefits of Social Media Advertising Business Owners Need to Know You have probably read tons of articles advising you to advertise on social media because “it’s effective.” While there’s no doubt about its effectiveness, do you have any idea how social media advertising really impacts your business? What are the actual benefits of social media advertising and how do they influence your business goals? In this article, you’ll know about the biggest benefits of social media advertising. This will help you understand exactly why you should invest in it and how you can leverage it for your business. 👉1: Improves Brand Awareness One of the most obvious benefits of social media advertising is its impact on brand awareness. It helps you reach people who aren’t following your brand on social media, many of whom may have never heard of you before. In fact, it’s because of social media advertising that brands are getting 3X more traffic from non-customers than customers via social media. Without advertising, there aren’t a lot of ways that non-customers and non-followers can learn about your brand. The most effective way to reach them and increase brand awareness is by targeting them in your social media ads. For instance, MC Donald managed to increase brand awareness by 5% after running a series of Facebook ads. Many local businesses saw an even better result with Facebook -Instagram ads, which helped them gain an 11-point lift in brand awareness among their target audience group. This is also best choice for Shopify marketing. donald managed to increase brand awareness by 5% after running a series of Facebook ads. Many local businesses saw an even better result with Facebook -Instagram ads, which helped them gain an 11-point lift in brand awareness among their target audience group. This is also best choice for Shopify marketing. 👉2: Helps You Reach a Targeted Audience Social media platforms have a robust set of targeting options, giving you the ability to narrow down on the most relevant audience groups. On Facebook, for instance, you can target users based on demographics, interests, behavior, and connections. Each of these targeting options can be further broken down into more detailed factors, which you can combine to reach a highly specific audience group. For example, under the location-based targeting options, you’re not just limited to targeting people in a certain location. You can target people who have recently visited the location, are currently living in the location, or are traveling in the location. You can also target people based on life events, political affiliation, pages they like, apps they use, and more. Shopify store/ any brand that run social media advertising campaigns are able to reach a high percentage of their target audience. 👉3: Drives Quality Traffic With more people learning about your brand, it goes without saying that social media advertising will also increase your inbound traffic. The best part is that since you’ll mainly be reaching a highly targeted audience, the traffic you attract will be of high quality. Shopify experienced this social media advertising benefit when they ran an over the year campaign. They saw a 95% increase in website visitors and an increase in website sessions of almost 90%. 👉4: Increases Foot Traffic The benefits of social media advertising aren’t just limited to digital traffic and awareness; there’s also the fact that it increases in-store traffic. While you can track the digital traffic and conversions coming straight from your ads, that doesn’t give you a complete picture of how your ads are performing. Some social media users may have seen your ads and learned about your products, but they may not make a purchase right away. They may want to wait till they can see and feel the product in real life before they decide to buy it. So when they do convert, the credit still goes to your social media advertising efforts. In fact, a Nick study found that 21% of consumers bought a product later in a physical store after seeing it in a brand’s social media post. Nick experienced this benefit first-hand when they launched a campaign in Italy. Approximately 375,000 people visited the brand’s stores after seeing an ad on Facebook. 👉5: Improves Content Visibility Social media advertising allows you to promote your brand’s content instead of blatantly promoting your products. You can pay to promote blog posts, videos, or other content that you’ve already published on your brand’s social media profiles. So it improves your content visibility and engagement. This can help you attract a big and relevant audience to your blog posts and brand resources as well as your social media pages. It’s a great way for B2B brands and brands that want to establish value and credibility via content marketing to promote their business. It’s extremely beneficial for companies that want to gain more visibility for their Facebook videos as well. 👉6: Reduces Marketing Costs Although you do have to spend money on social media advertising, it can help reduce your overall marketing costs with its accurate targeting capabilities. You won’t be showing your ads to everyone or to people who vaguely fit the characteristics of your target audience. You’ll only be showing them to the most relevant social media users who are most likely to be interested in your products or services. In other words, you’ll be spending your money only to reach the most relevant target audience. This means you’ll be getting more ad clicks that result in a conversion. So you’re not wasting a lot of money on clicks that do not lead to sales. In addition to this, social media advertising allows you to experiment with lots of ad placements and formats. Testing out these various options will help you uncover the most profitable and cost-effective advertising option for your brand. 👉7: Better Brand Recall You can tell how impactful a campaign is, not by the way it drives direct conversions, but by the way it influences people. A memorable ad campaign could have a lasting impact on your audience. So even if they don’t convert right away, your brand would be the first on their mind when they’re in the market for a product that you sell. This is where you can enjoy another benefit of social media advertising, as it generates a significant lift in ad recall. This means that it improves the chances of people recalling your brand and your ad campaign when they’re in the market for products similar to what you sell. This also improves your chances of finally converting them into paying customers. Even if it took a while for them to convert, what matters is that they ended up converting days or even months after seeing your ad on social media. So in the end, your social media advertising effort paid off in the long run and got you a new customer. 👉8: Increases Conversion Rates After seeing all of these other benefits of social media advertising, there’s no doubt that it will also impact conversion rates. Since you’re reaching a bigger, more relevant audience and driving high-quality traffic to your site, you will also see an increase in your conversion rates through social media advertising. With the ability to narrow down on the most relevant audience, brands have been able to use social media ads to attract people with a high chance of converting into paying customers. This is bound to improve their overall sales and conversion rates. 👉9: Helps Build a Strong Social Presence Social media advertising puts your brand’s social media profiles in front of the right people. So it’s no surprise that one of its many benefits include helping you build a strong social media presence. When more people notice your ad, it’ll bring them to your brand’s social media page or have them engage with your ad content. Both situations will boost your social media presence. In the first situation, you could gain new followers who are interested in your content and/or products. In the second situation, you’re getting significant engagement on your content, which is essential for a strong social media presence. 👉10: Helps Build a Strong Social Presence Social media advertising puts your brand’s social media profiles in front of the right people. So it’s no surprise that one of its many benefits include helping you build a strong social media presence. When more people notice your ad, it’ll bring them to your brand’s social media page or have them engage with your ad content. Both situations will boost your social media presence. In the first situation, you could gain new followers who are interested in your content and/or products. In the second situation, you’re getting significant engagement on your content, which is essential for a strong social media presence. 👉11: Provides Valuable Customer Insights One of the biggest benefits of social media advertising is its ability to provide you with highly valuable customer insights. Social media platforms have a robust collection of user data – right from audience demographics and interests to behavioral data [need to properly research by experts]. Running an ad campaign further provides you with more accurate insights based on how people interacted with your ads. The most engaged audience groups give you an idea of what your target audience should look like. These are the people who are most receptive to your brand and are most interested in your products. Look for their shared characteristics to build a robust set of buyer personas that are extremely relevant for your brand. 👉Final Thoughts Now you clearly understand most of the best ways in which you can benefit from social media advertising. Every business in every niche and vertical can enjoy these benefits of social media advertising with the right campaign tactic, ads placement, format, and creative approach. What’s most important is tracking the results of your campaign to see what’s working and what isn’t. This will help you discover ways to optimize your future campaigns for even better results. For that you must need an expert social media Marketer for help to drive a campaigning on the right way. 👉 Visit Portfolio --- https://bit.ly/3oZ3k3 #newyorkbusiness #floridabusinesswomen #floridabusiness #californiabusiness #businesswoman #shopifymarketing #shopifystore #etsystoreowner #amazonbusiness #marketingstrategy #sanfranciscobusiness #socialmediamarketing